Creative Blockchain
🎭 Theater & Live Performance · marketing assets

BROADWAY · x402

Posters shouldn't be free—they should be fuel. BROADWAY is a pay-per-impression marketing engine. Producers upload high-res motion posters; fans pay 0.01 USDC to 'Flash-Sync' the asset to their social feeds or local digital signage via the embedded wallet. Each 0.01 USDC pays for the hosting/CDN and a micro-royalty to the graphic artist. Instead of free NFTs that rot, it's a metered amplification network where influencers are paid by agents to host assets, and fans pay to own the high-fidelity moment.

Hedera testnet + x402 paywall· x402 native
Section · Onchain

The primitive.

full primer →

Access to the marketing assets engine is metered with x402: 0.01 HBAR or 0.01 HTS USDC per call, paid from the embedded wallet, so directors — or the agents working for them — pay per query and get a HashScan receipt every time.

Why this primitiveTransitioning from 'free mints' to 'micro-metered access' ensures the asset has value. By using HTS transfer rituals, we remove the friction of 'purchasing' and turn it into a 'tap-to-display' behavior, turning every fan's screen into a paid ad-slot.

Kernel
an x402 v2 paywall metering access at 0.01 HBAR or 0.01 HTS USDC (token 0.0.429274) per call, paid from the embedded wallet through the relay and verified by a self-hosted facilitator against the Hedera mirror node
Drives the UI as
a 'pay 0.01 HBAR or USDC to unlock' button with a live flow log and a HashScan link for every settlement
Appendix · Secrets

Required keys.

HEDERA_OPERATOR_ID
Hedera testnet account id (0.0.xxxxxx). Create and fund it free.
open ↗
HEDERA_OPERATOR_KEY
ECDSA private key for that account, from the Hedera portal dashboard.
open ↗
REOWN_PROJECT_ID
Free project id powering the HashPack pairing modal.
open ↗
HEDERA_RPC_URL
Optional. JSON-RPC relay, defaults to the public Hashio endpoint.
open ↗
PINATA_JWT
Pins images / JSON / manifests to IPFS.
open ↗

Add these in your Lovable project under Settings → Secrets before pasting the prompt below.

Appendix · Mega-prompt

The build prompt.

Paste into a fresh Lovable project. Make sure all five secrets above are set first. read the build strategy →

Loading the mega-prompt…
Hedera testnet HashScan ↗
Appendix · Market

Market sizing.

TAM
$1.2B - The global theatrical advertising and promotional collateral market.
SAM
$85M - Marketing spend for touring Broadway shows and indie theater circuits in the US.
SOM
$4.2M - Initial capture of digital out-of-home (DOOH) micro-payments and fan-led social amplification for Off-Broadway launches.

Indicative figures for hackathon pitches — refine with your own research before raising.

See also

Adjacent entries.

marketing assets
PromoChain Posters
Distribute limited-edition promo posters as NFTs with easy social wallet minting and free tx.
playwright collaboration
DraftFlow · x402
Pay-per-contribution script evolution. Every time a playwright pushes a new scene, dialogue tweak, or stage direction, the production pays a $0.01 micro-royalty. This turns the script into a living, metered asset where writers are paid for the act of creation in real-time. Producers unlock specific drafts or 'forks' of a play for rehearsal by paying a settled $0.01 fee per actor access, ensuring the creative sweat equity is instantly monetized and timestamped on-chain.
casting marketplace
StageRead · x402
A high-frequency talent scout protocol where every audition tape submission and casting call 'side' download is a micro-settlement. Directors pay $0.01 to unlock a performer's reel, and actors pay $0.01 to commit their encrypted audition data to the chain. This replaces monthly subscription models with a 'pay-per-opportunity' architecture, preventing platform bloat and ensuring only high-intent interactions between talent and production.
lighting rights management
LumenSync · x402
A protocol for lighting designers to meter the 'burn' of their intellectual property. Lighting consoles ping the x402 endpoint to unlock specific DMX map frames or complex Chamsys/MA3 sequence macros. Venues pay 0.01 USDC per cue-trigger or per-minute of 'look' duration, ensuring designers are compensated for every performance without complex manual auditing.