🎭 Theater & Live Performance · marketing collateral

StagePress · x402

Turn stage productions into tradeable media kits. Marketing teams and theaters pay 0.01 USDC per asset retrieval or high-res unlock. Every time a journalist or influencer downloads a play’s official promotional kit, the photographer and graphic designer receive instant, programmable settlement via Base. Payment proves intent and tracks genuine press outreach.

Hedera testnet + x402 paywall· x402 native
Section · Onchain

The primitive.

full primer →

Access to the marketing collateral engine is metered with x402: 0.01 HBAR or 0.01 HTS USDC per call, paid from the embedded wallet, so directors — or the agents working for them — pay per query and get a HashScan receipt every time.

Why this primitiveShifts marketing from a 'cost center' to a 'metered asset distribution' model. It replaces dead download links with an active, paid provenance layer for theater press kits.

Kernel
an x402 v2 paywall metering access at 0.01 HBAR or 0.01 HTS USDC (token 0.0.429274) per call, paid from the embedded wallet through the relay and verified by a self-hosted facilitator against the Hedera mirror node
Drives the UI as
a 'pay 0.01 HBAR or USDC to unlock' button with a live flow log and a HashScan link for every settlement
Appendix · Secrets

Required keys.

HEDERA_OPERATOR_ID
Hedera testnet account id (0.0.xxxxxx). Create and fund it free.
open ↗
HEDERA_OPERATOR_KEY
ECDSA private key for that account, from the Hedera portal dashboard.
open ↗
REOWN_PROJECT_ID
Free project id powering the HashPack pairing modal.
open ↗
HEDERA_RPC_URL
Optional. JSON-RPC relay, defaults to the public Hashio endpoint.
open ↗
PINATA_JWT
Pins images / JSON / manifests to IPFS.
open ↗

Add these in your Lovable project under Settings → Secrets before pasting the prompt below.

Appendix · Mega-prompt

The build prompt.

Paste into a fresh Lovable project. Make sure all five secrets above are set first. read the build strategy →

Loading the mega-prompt…
Appendix · Market

Market sizing.

TAM
$4.2B
The total addressable market for global entertainment PR and digital asset management (DAM) systems.
SAM
$850M
Marketing and PR spending across global theatrical institutions and independent fringe festivals.
SOM
$12M
Web3-integrated touring companies and digital-first theater marketing agencies using Base for asset management.

Indicative figures for hackathon pitches — refine with your own research before raising.

See also

Adjacent entries.

marketing collateral
PlayPromo Kit
Pin play promo images and metadata on IPFS to ensure immutable, globally accessible marketing assets.
playwright collaboration
DraftFlow · x402
Pay-per-contribution script evolution. Every time a playwright pushes a new scene, dialogue tweak, or stage direction, the production pays a $0.01 micro-royalty. This turns the script into a living, metered asset where writers are paid for the act of creation in real-time. Producers unlock specific drafts or 'forks' of a play for rehearsal by paying a settled $0.01 fee per actor access, ensuring the creative sweat equity is instantly monetized and timestamped on-chain.
casting marketplace
StageRead · x402
A high-frequency talent scout protocol where every audition tape submission and casting call 'side' download is a micro-settlement. Directors pay $0.01 to unlock a performer's reel, and actors pay $0.01 to commit their encrypted audition data to the chain. This replaces monthly subscription models with a 'pay-per-opportunity' architecture, preventing platform bloat and ensuring only high-intent interactions between talent and production.
lighting rights management
LumenSync · x402
A protocol for lighting designers to meter the 'burn' of their intellectual property. Lighting consoles ping the x402 endpoint to unlock specific DMX map frames or complex Chamsys/MA3 sequence macros. Venues pay 0.01 USDC per cue-trigger or per-minute of 'look' duration, ensuring designers are compensated for every performance without complex manual auditing.